B.A.G. Convergence Limited was incorporated as B.A.G. Convergence Private Limited on April 11, 2007 with the Registrar of Companies, in New Delhi. The status of the Company was changed to Public Limited and the name of the Company was changed to B.A.G. Convergence Limited. A fresh Certificate of Incorporation upon the conversion of the Company was issued on September 12, 2024 by the Registrar of Companies, Delhi & Haryana.

The Company was founded with the vision of becoming a key player in the digital media space. Started its journey in 2007 with the launch of its first website, news24online.com. Soon after, Company introduced a Hindi version, hindi.news24online.com, to cater to a wider audience. Expanding into the entertainment space, it launched e24bollywood.com, covering Bollywood news and updates. 

In the beginning, Company relied on Google AdSense for ad revenue, but as it grew, content aggregators like TIL, Daily hunt and direct clients including government agencies helped it to generate additional income and build a brand recognition over a period. Initially, their websites were desktop-focused, but with rise of smartphones and mobile internet, Company shifted the focus to mobile users. Google's move to mobile-first indexing made this shift even more important. Simultaneously, Company also developed mobile apps viz. News24, E24 to offer a more personalised experience to the readers. The transition from 2G to 5G has allowed it to create more mobile-friendly content and quickly connect with the audience.

In 2014, Company ventured into the world of YouTube by launching the News24 Channel. Through strategic digital planning and consistent quality content, the channel rapidly grew. The Company later on launched News24Sports in 2019. The Company launched a dedicated YouTube channel for News24's Prime Show 'Mahol Kya Hai' in 2023.

Company is planning an Initial Public Offer of 56,00,000 Equity Shares of face value of Rs 10/- each through Fresh Issue,