Initial public offer of up to 47,77,600 equity shares of face value of Rs. 10/- each ("equity shares") of Brandman Retail Limited (the "company" or "issuer") at an issue price of Rs. [*] per equity share (including a share premium of Rs. [*] per equity share) for cash, aggregating up to Rs. [*] crores ("public issue") out of which [*] equity shares of face value of Rs. 10/- each, at an issue price of Rs. [*] per equity share for cash, aggregating Rs. [*] crores will be reserved for subscription by the market maker to the issue (the "market maker reservation portion"). The public issue less market maker reservation portion i.e. issue of [*] equity shares of face value of Rs. 10/- each, at an issue price of Rs. [*] per equity share for cash, aggregating up to Rs. [*] crores is hereinafter referred to as the "net issue". The public issue and net issue will constitute [*] % and [*] % respectively of the post- issue paid-up equity share capital of the company. The price band and the minimum bid lot will be decided by the company.