Initial public offer of upto 20,00,000 equity shares of face value of Rs. 10/- each ("Equity Shares") of Bulls Eye Knowledge System Limited ("The Company") for cash at a price of Rs. [*] per equity share including a share premium of Rs. [*] per equity share ("Issue Price") aggregating up to Rs. [*] Crores comprising a fresh issue of upto [*] equity shares aggregating up to Rs. [*] Crores by the company ("The Issue") will be reserved for subscription by market maker to the issue (the "Market Maker Reservation Portion"). The issue less the market maker reservation portion i.e. Net issue of upto [*] equity shares at an issue price of Rs. [*] per equity share including a share premium of Rs. [*] per equity share aggregating up to Rs. [*] Crores is hereinafter referred to as the "Net Issue". The issue and net issue will constitute [*]% and [*]%, respectively of the post-issue paid-up equity share capital of the company. The face value of the equity shares is Rs. 10/- each. The price band and the minimum bid lot will be decided by the company.