Initial public offering of up to 17,652,090@ equity shares of face value of Re.1/- each ("Equity Shares") of ICICI Prudential Asset Management Company Limited (the "Company" or the "Company") for cash at a price of Rs.[*] per equity share (including a premium of Rs.[*] per equity share) ("Offer Price") aggregating up to Rs.[*] crores (by way of an offer for sale of up to 17,652,090@ equity shares of face value of Re.1/- each aggregating up to Rs.[*] crores (the "Offer for Sale" and such initial public offering, the "Offer") by Prudential Corporation Holdings Limited ("Promoter Selling Shareholder" and such equity shares, the "Offered Shares"). This offer includes a reservation of up to [*] equity shares of face value of Re.1/- each (Constituting up to [*]% of the post-offer paid-up equity share capital of the Company) aggregating up to Rs.[*] crores for subscription by eligible ICICI Bank Shareholders (As Defined Hereinafter) ("ICICI Bank Shareholders Reservation Portion"). The offer less the ICICI Bank shareholders reservation portion is hereinafter referred to as the "Net Offer". The offer and the net offer will constitute [*]% and [*]% of the post-offer paid-up equity share capital of the company, respectively. The face value of the equity share is Re.1/- each and the offer price is [*] times the face value of equity shares. The price band and the minimum bid lot shall be decided by the company.