Initial public offer of 41,20,000 equity shares of face value of Rs.10/- each (the "Equity Shares") of Novus Loyalty Limited ("The Company" or "Novus" or "NLL" or "The Issuer") at an offer price of Rs. 146 per equity share for cash, aggregating to Rs.60.15 Crore comprising of fresh offer of up to 33,00,000 equity shares aggregating to Rs. 48.18 Crore ("Fresh Issue") and an offer for sale of 8,20,000 equity shares by Deepak Tomar and Sweta Singh ("Selling Shareholders") aggregating to Rs. 11.97 Crore ("Offer For Sale") ("Public Offer"). The offer included a reservation of 2,30,000 equity shares of face value of Rs. 10/- each, at an offer price of Rs. 146 per equity share for cash, aggregating Rs. 3.36 Crore was reserved for subscription by the market maker to the offer (the "Market Maker Reservation Portion"). The public offer less market maker reservation portion i.e. Net offer of up to 38,90,000 equity shares of face value of Rs.10/- each, at an offer price of Rs. 146 per equity share for cash, aggregating to Rs. 56.79 Crore is herein after referred to as the "Net Offer". The public offer and net offer constituted 26.49% and 25.02%respectively of the post-offer paid-up equity share capital of the company. Price Band: Rs. 146/- per equity share of face value of Rs. 10/- each. The floor price is 14.60 times of the face value of the equity shares. Bids can be made for minimum of 1,000 equity shares and in multiples of 1,000 equity shares thereafter.